MARISFROLG’S WORLD
Marisfrolg World
Marisfrolg Fashion Group founded in 1993, has always been committed to the operation of high-end fashion brands. The company integrates design, manufacturing, sales and brand operation, aiming at building a national acknowledged internationally. By integrating the world's top supply chain resources, it has continuously deepened its technological innovation capability and been adherent to the pure pursuit of beauty. After years of development, it has become an excellent fashion group of brand spirit and professional accomplishment in China.The group has successively established nine fashion brands and two major platforms. It lays out mapping in overall digital fields, and at home and abroad, it has in more than 100 cities nearly 400 direct stores and about 5000 employees.
1993 MARISFROLG
Marisfrolg is the main brand of Marisfrolg Fashion Group. Since its inception in 1993, it has been adhering to innovation in design, unceasing refinement in craftsmanship and consideration in professional services. And as for women with individual temperament, it provides them the quality experience of more diversified lifestyle. Art into Life, it advocates "high fashion life" by integrating the inspiration of contemporary art. It endows "neo-energy-women" with a free artistic aesthetic life style. For contemporary urban women dressing for occasions, it creates an effortless, delicate and relaxed sense of sophistication and constructs a clean, neat, inclusive and comfortable concept of aesthetics.
2013
ZHUCHONGYUN
ZHUCHONGYUN was founded in 2013 by Ms Zhu Chongyun who has successfully run Marisfrolg Fashion Group for 20 years and concentrated on creating a design brand with more artistic pursuit. The brand philosophy of "unspoken great beauty, and minimalist orientalism" permeates throughout the design language of fashion. With oriental artistic conception as its essence, it integrates the creative inspiration of nature, art and philosophy. In the process of displaying the tradition, it constantly explores the new contemporary minimalist design language. The rich humanistic atmosphere gives contemporary women a deeper oriental context.
2009
AUM
AUM is a women's wear brand focusing on natural advanced design, founded in 2009 by Chinese designer Gen Geng. It was formally incorporated into Marisfrolg Group in 2013. The brand name originates from the "sound of yoga meditation" which represents the energy of "the sound of nature". It symbolizes the free spirit of "independence, tolerance and innovation" of the brand. Adhering to the brand concept of "natural, comfortable, comfortable easy and casual", it is committed to pursuing high-quality natural literary and artistic style. Emphasizing on texture and touch, with the design aesthetics of subtle texture, it integrates the city and nature in multiple ways. It is committed to providing modern independent women with diverse experiences of literary and artistic styles.
KRIZIA
KRIZIA, was founded by legendary designer Mariuccia Mandelli, the Godmother of ltalian Fashion, in Milan, Italy in 1954. With its consistent avant-garde design concept, it is favored by international celebrities from all walks of life, which makes the brand quickly rank among the leaders of high fashion. At the same time, Mandelli has achieved many innovation and become the first person in many fields of fashion. Mandelli has also established her lofty position in the history of Italian fashion development. In 2014, Ms. Zhu Chongyun, as the successor selected by Mandelli in person, took over the KRIZIA brand and started its new era. Since then KRIZIA has become an important platform for Marisfrolg Fashion Group's internationalization.
K KRIZIA
In order to continue the pioneer perspective, KKRIZIA came into being in 1971 consequentially. Drawing Cheetah as the soul of the brand, it provides contemporary women with fun and modern dressing rules, and advocates young and unique fashion expression. KKRIZIA inherits the brand heritage, and draws creative inspiration from multiple fields, constructing dialogues with contemporary women, and praising their young, libral and unique souls.
2018
MJU:T
MJU:T was founded in 2018. The name is taken from mute's British Phonetic Alphabet/mju: t/, which originally means "quiet", MJU: T is not only a peaceful state, but also an attitude towards life in the face of noisy environment. In the current era of multi-culture, we choose to quietly convey the artistic expression of aesthetics, pay great attention to clothing and refining the Dressing Philosophy of Urban People. MJU: T, while guaranteeing quality and design, explores the quiet and comfortable life aesthetics with the new generation of men.
2019
UPON PRO
UPON PRO was founded in Milan, Italy in 2019. It combines outdoor inspiration and cutting-edge technology to reshape daily dress, and redefine the contemporary sports aesthetics. It interprets the balance between function and aesthetics, city and outdoor with pioneering fabrics and designs for young people aged 20 to 35. It conveys the fearless spirit and experimental spirit of continuous exploration.
2019 RuirUirui
Chinese fashion brand RuirUirul was born in Shenzhen in 2019. Since its inception, in order to carry out the brand principal, and get rid of the definition of traditional designer brand, RuirUirul gathers young, powerful and ingenious designers to integrate personal color into the brand DNA. It combines the style of unisex, multi-dimensional and multi-perspective brand with the commercial brand needs of being practical and popular. Present to the public with the brand culture of the most RUI - RENAISSANCE, UTOPIA, INSOUL concept. Being popular while maintaining details, being practical while keeping niche.
Marisfrolg
Marisfrolg Headquarter is located in Longhua, the fashion industry base of Shenzhen, China. The campus covers an area of nearly 4.9 million square meters, and the construction area is about 11.5w square meters. Its inspiration is from the seabirds appearing in a teaser of Marisfrolg 2006 AW Show. It is designed by Mr. Fred, a national treasure architect of New Zealand together with his AVB architectural studio, and jointly cooperated by many well-known design institutes in China. It pays attention to the bionic remodeling of natural life and objects. In details, it reflects the laws of ecology and nature. A large number of structural elements such as arc, arch, and hyperboloid etc, the ubiquitous use of recycled materials, and else all highlight the enterprise's persistent belief in the revival of handicraft and environmental protection. Future, here is to be a Comprehensive Creative Complex integrating office, fashion experience, architectural museum, art exhibition, cultural tourism, high-end hotels and multi-function.
